2020-2022
DWS is a leading supplier of water softeners and water filtration systems. They were a mix of local sales and online sales but wanted to develop a strategy to see large growth over the next few years.
The team and I at LuccaAM developed a content strategy for campaigns mixed with education, sales, graphics, and motion design to keep a growing email list interested. By creating and implementing a campaign strategy and developing flows that are always being revised, we have been able to add considerable revenue to DWS’s growth.
Facebook advertising was added to the marketing strategy in order to drive additional traffic to their website and increase purchases.
The team and I at LuccaAM developed a content strategy for campaigns mixed with education, sales, graphics, and motion design to keep a growing email list interested. By creating and implementing a campaign strategy and developing flows that are always being revised, we have been able to add considerable revenue to DWS’s growth.
Facebook advertising was added to the marketing strategy in order to drive additional traffic to their website and increase purchases.

Email newsletter


Promotional videos showcasing the unique features of the different types of water softeners

Product page concepts


Motion design by Madysen Nardi
Graphic design by Christian Pacheco