Sunrun
2022-2023
Sunrun
Sunrun is the #1 Home Solar Company in America. As a graphic designer for Sunrun, I collaborated with other designers and internal stakeholders to elevate Sunrun’s rebrand. I worked on projects for internal & customer facing publications, social media ads/posts, employee apparel, logos, website headers, digital and print assets, and other marketing material.
Sunrun is the #1 Home Solar Company in America. As a graphic designer for Sunrun, I collaborated with other designers and internal stakeholders to elevate Sunrun’s rebrand. I worked on projects for internal & customer facing publications, social media ads/posts, employee apparel, logos, website headers, digital and print assets, and other marketing material.
2021
FGPG is a law firm located in McHenry County, Illinois.
The team and I at LuccaAM were given an opportunity to help rebrand FGPG’s visual identity. For their logo, FGPG wanted to stay away from cliche law logos and do something more unique and modern. The two lines above the logotype represent the roof lines from their office building. These lines give an appearance of strength and trustworthiness that express some of their vaules. We also created a custom logotype. Below you’ll also find a logo and typography system.
The team and I at LuccaAM were given an opportunity to help rebrand FGPG’s visual identity. For their logo, FGPG wanted to stay away from cliche law logos and do something more unique and modern. The two lines above the logotype represent the roof lines from their office building. These lines give an appearance of strength and trustworthiness that express some of their vaules. We also created a custom logotype. Below you’ll also find a logo and typography system.
Old logo
Photo of the FGPG building with the roof lines that helped form the new logo.
2024-present
Ad Hoc Labs bestselling app is Burner.
As a Designer for Burner, I work with the marketing team to create promotional materials including app screen layouts, in-app marketing content, social media posts, paid user acquisition ads, emails, and other digital assets.
**Disclaimer**
I did not design the rebrand.
As a Designer for Burner, I work with the marketing team to create promotional materials including app screen layouts, in-app marketing content, social media posts, paid user acquisition ads, emails, and other digital assets.
**Disclaimer**
I did not design the rebrand.
2021
Resilyo is a family insurance company.
My role was to animate the logo and create the branded mockups by following the brand guidelines.
My role was to animate the logo and create the branded mockups by following the brand guidelines.
2020-2022
DWS is a leading supplier of water softeners and water filtration systems. They were a mix of local sales and online sales but wanted to develop a strategy to see large growth over the next few years.
The team and I at LuccaAM developed a content strategy for campaigns mixed with education, sales, graphics, and motion design to keep a growing email list interested. By creating and implementing a campaign strategy and developing flows that are always being revised, we have been able to add considerable revenue to DWS’s growth.
Facebook advertising was added to the marketing strategy in order to drive additional traffic to their website and increase purchases.
The team and I at LuccaAM developed a content strategy for campaigns mixed with education, sales, graphics, and motion design to keep a growing email list interested. By creating and implementing a campaign strategy and developing flows that are always being revised, we have been able to add considerable revenue to DWS’s growth.
Facebook advertising was added to the marketing strategy in order to drive additional traffic to their website and increase purchases.
Email newsletter
Promotional videos showcasing the unique features of the different types of water softeners
Product page concepts
Social ads
Motion design by Madysen Nardi
Graphic design by Christian Pacheco