2021
FGPG is a law firm located in McHenry County, Illinois.
The team and I at LuccaAM were given an opportunity to help rebrand FGPG’s visual identity. For their logo, FGPG wanted to stay away from cliche law logos and do something more unique and modern. The two lines above the logotype represent the roof lines from their office building. These lines give an appearance of strength and trustworthiness that express some of their vaules. We also created a custom logotype. Below you’ll also find a logo and typography system.
The team and I at LuccaAM were given an opportunity to help rebrand FGPG’s visual identity. For their logo, FGPG wanted to stay away from cliche law logos and do something more unique and modern. The two lines above the logotype represent the roof lines from their office building. These lines give an appearance of strength and trustworthiness that express some of their vaules. We also created a custom logotype. Below you’ll also find a logo and typography system.
Old logo
Photo of the FGPG building with the roof lines that helped form the new logo.
