Personal Project
2021
Veganville Brand Identity
Veganville Festival is a vegan food festival that forms every
summer in Chicago, II. The festival is for energetic vegan and
vegan curious individuals that wants to promote a world where
animal exploitation is a thing of the past - while also saving the planet!
The challenge was to bring more energy and excitement to the brand, while also promoting more environmental awareness. Currently, the original festival “Vegandale” is very minimal with a strict color palette and little use of visuals. My task was to create eco-friendly tote bag designs and reusable water bottles for sale. To make the brand stand out even more, I created a unique and fun colorful pattern to go along with the brand assets. I also added motion to promote and express the excitement for the festival.
Veganville Festival is a vegan food festival that forms every
summer in Chicago, II. The festival is for energetic vegan and
vegan curious individuals that wants to promote a world where
animal exploitation is a thing of the past - while also saving the planet!
The challenge was to bring more energy and excitement to the brand, while also promoting more environmental awareness. Currently, the original festival “Vegandale” is very minimal with a strict color palette and little use of visuals. My task was to create eco-friendly tote bag designs and reusable water bottles for sale. To make the brand stand out even more, I created a unique and fun colorful pattern to go along with the brand assets. I also added motion to promote and express the excitement for the festival.
